Avantis Education engaged TMPR to develop a partner programme channel proposition that would enable the business to grow a global partner network.
Leveraging our knowledge of the global EdTech sector and channel operations, TMPR scoped out an approved partner programme structure to support acquisition, retention, and engagement. The programme was packaged as partner collateral to enable the sales team to onboard new partners and facilitate growth with existing ones.
Avantis Assured was successfully launched as a new global partner accreditation programme, with new distributors quickly onboarded in Australia, the Middle East and UK.
Challenge
Avantis Education engaged TMPR to help scale its partner network through a strategic, structured global programme. The business had grown quickly and needed a defined, repeatable way to onboard and support new distributors while maintaining control of brand and messaging quality across different territories.
Avantis needed a compelling and credible partner proposition that would appeal to international resellers, offer real value, and support ongoing engagement – not just initial acquisition. TMPR was asked to shape the full structure, comms assets, and internal tools to make this happen.
Solution
TMPR drew on its extensive EdTech and B2B channel experience to architect the full “Avantis Assured” programme – from value proposition to communications toolkit. We mapped the customer journey of new distributors and built a content framework to support each stage of engagement: onboarding, enablement, and growth.
We created a set of collateral that clearly outlined the benefits of accreditation, the expectations of partnership, and the support Avantis would offer. Each element was designed to enable the sales team, giving them plug-and-play tools to open conversations and close partner deals quickly.
Beyond printed materials, we helped embed the programme across the Avantis team – ensuring a smooth rollout and consistency in how the scheme was positioned in different markets.
Outcomes
The launch of “Avantis Assured” gave the business a new, professionalised platform for partner recruitment and retention. The programme supported early wins in new markets and gave the sales team tools they could immediately put to use.
By codifying the partner proposition, Avantis was able to grow with control – supporting its credibility and ability to scale sustainably.
“Very few agencies understand what makes channel partners tick, but TMPR comes with a partner-first mindset that translates into impactful communications. The team was instrumental in helping shape our partner proposition, enabling us to launch a global partner programme for the first time.”
