Establishing a global marketing presence for the Uruguay-based business ahead of launching LUMIN TRP – a new tropical replacement plywood panel that supports the net zero agenda.
TMPR developed an English-first content strategy that included the launch of a LinkedIn company page, dedicated product microsite and creation of a whitepaper that aligned LUMIN-TRP with net zero. All materials were made available in Spanish to support the local market, with further translations for strategic distribution partners.
In just four years, the LUMIN LinkedIn page has grown from a standing start to 7,500 followers and counting. The initial LUMIN TRP launch was a success, with TMPR going on to support the delivery of regional roadshows and global trade shows.
Challenge
Establishing a credible, global marketing presence for Uruguay-based LUMIN ahead of the launch of LUMIN TRP – a new tropical replacement plywood panel supporting the net zero agenda – was no small task. The business had no internal marketing team, yet had ambitious sustainability goals and a product to match.
LUMIN needed a trusted partner to help craft an English-first messaging framework, launch digital platforms from scratch, and deliver strategy-led content that would resonate with both local and global audiences. Materials also needed to be localised for distribution partners worldwide.
Solution
TMPR led the creation of a full content strategy, beginning with brand positioning and tone of voice development for international audiences. We launched a dedicated LinkedIn company page to build social proof and executive visibility, and created a standalone product microsite to support the LUMIN TRP campaign and drive engagement.
To anchor LUMIN TRP’s alignment with climate action goals, TMPR developed an authoritative whitepaper tying the product into global net zero narratives. All communications were created in English first, then adapted to Spanish to support the local team and further translated for strategic distributors.
From messaging hierarchy to content roll-out plans, we ensured the platform supported long-term visibility while positioning LUMIN as a forward-looking manufacturer with environmental innovation at its core. We also provided ongoing communications support for regional and global trade shows – ensuring marketing didn’t stall after the initial launch.
Outcomes
In just four years, LUMIN’s marketing presence grew from the ground up to become a globally recognised platform. TMPR helped shape LUMIN into a visible and consistent voice in the timber products sector, while providing marketing stability and direction.
The initial TRP campaign delivered results that led to additional marketing investments, with TMPR continuing to support comms across key regional events, roadshows, and exhibitions.
“TMPR have been by our side through many iterations of our global business. Expert and agile, they have flexed their services to meet our evolving needs. From PR to social media, through to a launch strategy for our new LUMIN TRP product, they are our trusted advisors and hands-on team. Having never had internal marketing resource, TMPR drive the development and implementation of communications programmes, and continue to deliver above and beyond our expectations. Most importantly, the team equip me with the insights I need to confidently report at exec level and inform future strategy.”
