With no local marketing support, TFS relies on TMPR to assist its attendance at key UK events and enable the sales team with assets that help merchant branch sales.
TMPR provided fully outsourced event management support, including organiser liaison, stand design and event collateral.
By taking responsibility for the event organisation, TMPR ensured that the TFS sales team remained focused on the ‘day job’, ahead of the event and during the show. TMPR also used the event to generate quality video content for the company’s LinkedIn page.
Challenge
With no internal marketing team, TFS needed an outsourced partner to take full ownership of event planning and delivery – ensuring the company could have a strong presence at key UK trade shows whilst allowing the sales team to focus on driving growth.
The goal was to make the event work harder, by engaging prospects, supporting existing relationships, and gathering high-quality content that could be reused long after the show. TFS needed a seamless solution that handled everything from booth logistics to branded materials.
Solution
TMPR stepped in to fully manage the event process – from initial booking and organiser liaison through to stand design, on-site collateral, and branded sales assets. We worked closely with the sales team to understand their needs, ensuring that the messaging, visuals and layout supported real commercial outcomes.
On event day, TMPR made sure everything was in place so the TFS team could focus on building relationships and converting leads. We also coordinated filming on-site to capture video content for future LinkedIn campaigns and sales follow-ups.
This 360° event support model meant TFS could maintain a professional presence at trade shows while staying focused on day-to-day business.
Outcomes
TFS’s event presence was elevated, consistent, and well-resourced – despite having no dedicated internal team. The content captured during the show extended the value of the event and supported TFS’s ongoing digital presence.
The team were free to focus on high-impact sales conversations, with confidence that the event logistics and comms were covered.
“Our industry is still quite traditional when it comes to sales and marketing, so it’s refreshing to work with an agency partner who ‘gets it’. We’re a busy team and rely on TMPR to drive our marketing and PR efforts, especially around events – they totally keep us on track and in check!”
