Promethean needed a creative concept that would capture teachers’ attention in a back-to-school campaign and provide the UK marketing team and its channel partners with print and digital assets to promote the special offer.
From concept creation to campaign activation, TMPR managed the full creative process by delivering hard-hitting design that seamlessly incorporated the client’s product into visuals, alongside copywriting that communicated complex terms and conditions in an impactful way.
The campaign successfully launched on time despite delay in the promotional offer being finalised. Accessibility of the channel toolkits led to high levels of engagement with channel partners, leading to the campaign period being extended.
Challenge
Promethean needed a compelling creative concept to drive its UK back-to-school campaign. They wanted it to stand out for teachers during a busy term-start period while supporting channel partners with promotional content they could activate quickly and independently.
The promotional offer itself was still being finalised as campaign development got underway – creating added complexity around timelines, messaging clarity, and asset readiness. TMPR was briefed to take ownership of the campaign from concept through to activation, ensuring a high-impact presence in both digital and physical formats.
Solution
TMPR developed the “Gimme 5” campaign – an energetic, school-ready concept built around the simplicity of a single, strong call-to-action. The creative approach balanced bright, bold design with messaging that clearly communicated the offer while staying within tight legal and compliance boundaries.
From concept development through to final assets, TMPR managed the full production process, creating a wide range of materials for digital and physical use. This included social graphics, emails, web banners, in-store signage, and print collateral – packaged into an easy-to-use partner toolkit.
With the promotional terms changing late in the process, TMPR remained agile, adapting messaging quickly without compromising campaign cohesion or delivery timelines. Every element was designed to be accessible and usable across Promethean’s varied partner base – many of whom have different design capabilities and lead times.
The result was a campaign that channel partners could activate immediately, supporting promotional momentum despite initial launch delays.
Outcomes
Despite late changes to the offer, “Gimme 5” launched on time and with strong adoption across Promethean’s UK channel. Partners found the assets easy to implement, and the creative concept delivered clarity, urgency and personality – helping to cut through in a competitive back-to-school period.
The ready-to-go campaign toolkits ensured wide uptake and engagement, with some partners requesting additional promotional material and extending the campaign period based on early response.
“We needed a bold campaign that would stand out in a crowded back-to-school landscape – and TMPR nailed it. Even with last-minute changes, they kept everything on track and delivered creative that really resonated with educators and partners alike.”
