Ahead of a major new product launch, Promethean needed to run global stock levels down in its distribution channels. TMPR was briefed to create a campaign concept that would resonate with UK, German and US audiences, leveraging a limited time offer that included three different incentives in one creative suite.
Working against tight timescales, TMPR set the concept in UK English, then, once approved, worked with regional marketing managers to localise for their audiences. ‘Ready, Set, Save’ was delivered as a digital-first campaign toolkit including social assets, email and flyers.
TMPR turned around the initial campaign assets in just a matter of weeks, enabling the regional marketing managers to hit the deadlines set by sales.
Challenge
Promethean was preparing to launch a major new product line – necessitating a fast and effective global stock clearance of outgoing models. Our goal was to reduce inventory in the UK, US and Germany, while simultaneously maintaining brand credibility and creating momentum ahead of the upcoming release.
The challenge was to deliver a promotional campaign that resonated across different markets and languages, worked across all digital channels, and supported local marketing teams working to tight sales timelines. Promethean turned to TMPR to develop a creative concept and toolkit that could roll out fast, flex for localisation, and deliver impact.
Solution
TMPR created the “Ready, Set, Save” campaign: a dynamic, action-led concept designed to build urgency and position the promotional offer as a time-limited opportunity for value.
We crafted the messaging in British English, working closely with Promethean’s regional marketing leads to localise for German and US audiences without losing pace or clarity.
The creative suite was built around three incentive tiers, with bold visuals and straightforward messaging that could flex across paid and organic digital channels.
The toolkit included campaign copy, social media graphics, email templates, and flyers – all designed for plug-and-play use by regional teams. With clear guidelines and ready-made assets, the campaign empowered internal and external stakeholders to activate at speed, with no compromise on quality.
Working to tight deadlines, TMPR delivered a fully executable campaign in just a few weeks – allowing regional teams to hit their sales-driven activation windows with confidence.
Outcomes
“Ready, Set, Save” was launched successfully across three regions and enabled Promethean’s sales and marketing teams to drive engagement with distributors and end customers ahead of product changeover.
The toolkit format meant local teams could move quickly while staying on brand, and the universal campaign theme helped unify messaging across territories. Regional marketing managers reported high usability of the materials and strong channel partner engagement.
“TMPR’s ability to create a fully-formed, impactful campaign across three major markets in record time was a game-changer. Their understanding of our brand and the need for speed meant we could launch without delay – and with confidence.”
