Promethean engaged TMPR to fast-track the development of its annual ‘State of Technology in Education Report’ for Australia, supporting with data analytics and analytical copywriting to deliver a cut-through industry report.
TMPR found powerful narratives in Promethean’s data, crafting an industry report that shone a new light around the impact of Covid-19 on teachers, IT managers and school leadership.
The State of Technology in Education Report gave Promethean great traction in the region, supporting an ambitious editorial campaign and securing organic coverage with high-profile publications.
Challenge
Promethean, a global leader in education technology, needed to accelerate the production of its State of Technology in Education Report for the Australian market. With deadlines looming and a large dataset already collected, the priority was to shape a strong editorial narrative grounded in insight – not just information.
The aim was to surface meaningful trends from the region’s educators, IT leads and school leaders and deliver a polished, impactful publication. The report needed to reflect evolving post-Covid priorities in education, act as a conversation starter in the media, and bolster Promethean’s reputation as a thought leader in the EdTech space.
Solution
TMPR took ownership of the editorial process from data interrogation through to delivery-ready copy. Our team reviewed quantitative and qualitative research data from education professionals across Australia, identifying emerging trends and emotional undercurrents tied to technology use in schools post-Covid.
We developed a compelling narrative around digital acceleration, wellbeing challenges, and the evolving role of IT in education – ensuring a balance between statistics and story.
Our analytical copywriting style turned complex data into an accessible, strategic publication, while collaborating closely with Promethean’s corporate communications team to ensure alignment with global messaging.
The result was a fully structured report, rich in original insights, supported by editorially sharp copy and designed for maximum impact. TMPR also worked cross-functionally with Promethean’s regional and global teams to align timelines and ensure the content could act as the foundation for media outreach, blog content, and internal talking points.
Outcomes
The State of Technology in Education Report achieved its goal of delivering strategic content that stood out in a crowded EdTech landscape. It became a key part of Promethean’s regional marketing and communications activity, supporting a broader editorial campaign.
It also secured earned strategic media placements in key education and technology publications, bolstered thought leadership positioning and informed content across Promethean’s digital channels.
The clear, insight-led storytelling helped elevate Promethean’s voice in Australia – strengthening its position among decision-makers and supporting future campaigns with a credible, data-backed platform.
“TMPR took a huge dataset and turned it into something genuinely compelling. Their editorial insight gave our report real impact – it opened doors with media, sparked conversations, and gave us a stronger voice in the Australian market.”
