HM Morgan Engineers, a Caerphilly-based firm with over 60 years of experience in engineering, came to TMPR ready to modernise its brand and establish a strong digital presence.
As the engineering world moves into a new era, connecting fast and effectively on platforms like LinkedIn is key. So, alongside a brand refresh (which you can read about here), we got to work with HM Morgan to design a LinkedIn presence that would spark conversations, attract new clients, and strengthen existing industry ties.
We didn’t want to just set up the page and wave them off; we wanted to equip HM Morgan with the knowledge to run the page without a full-time marketing expert. That meant giving them a clear understanding of what works, what doesn’t, and how to keep content engaging.
Our plan was simple but effective: empower the HM Morgan team with hands-on LinkedIn training that covered everything from crafting copy to understanding ethical AI use. We wanted to give them the tools to take charge and keep their online presence running smoothly.
Challenge
Like any team, HM Morgan had a range of digital skills we had to consider when planning the sessions. We needed to keep them fun, interesting, and laser-focused on what they wanted to achieve.
Our other aim was flexibility. The team had a wealth of knowledge but needed some help staying agile and getting it ready for LinkedIn quickly and effectively.
Solution
We designed three sessions that broke LinkedIn into clear, bite-sized pieces. These chapters would provide a rock-solid foundation for HM Morgan to grow from.
An important aspect was confidence-building. The team needed to feel comfortable running the page on their own, so we helped them develop a set of content pillars – core themes they could keep returning to. For HM Morgan, they included:
- Precision machining
- Fabrication
- Additional services
- Standards
- Sustainability
These gave HM Morgan reliable, stress-free starting points that will keep posts on-brand and audience-focused.
Once HM Morgan saw how LinkedIn could give them a boost in brand awareness and credibility, the team was ready to make the platform work harder for business development.
Outcomes
More than new skills and improved confidence, the standout result for HM Morgan Engineers is autonomy.
The team can now work independently and keep the company’s digital presence moving without external support. They have the freedom to keep it in-house or bring in additional resource where they see value. In short, they’re in the driving seat.
In three sessions, we helped HM Morgan’s team find empowerment in a new platform. With a fresh perspective and a clear direction, they’re now moving forward with confidence in an evolving industry.
“TMPR quickly got to grips with the history of our company and did brilliantly to turn it into a strong brand that builds on the hard-working nature of HM Morgan Engineers. We’re really pleased seeing it on all the new signage around our site and especially seeing how it carries through to the website and social channels.”
