Glass making: TMPR’s fun day out!

 

TMPR are huge champions of ongoing professional development, but also believe encouraging personal growth is the key to nurturing a brilliant team. Alongside regularly attending industry events, every quarter TMPR have some fun away from the desks and learn new skills.

This quarter we visited Glass By Design, fellow Vale of Glamorgan Business Award’s finalists and only a stone’s throw away from our office in Penarth, for a glass making workshop. The team were taught a variety of brand-new skills by the expert teachers including how to make fused glass hangers and coasters from scratch, how to apply coloured glass to form a custom design, and how to fire their creations in the kiln to create a long-lasting ornament. The team also had a great time learning new technical terminology (we are a technical marketing agency after all!) including Confetti, Stringers, and Frit.

Rachel, who loves to craft in her spare time says: “The glass making away day was fantastic. Crafting is a huge passion of mine so learning about a new form of crafting and getting to be creative with my new team was a real treat, we had a lot of fun that day.”

“I had a great day at the glass workshop. I liked learning about the process and seeing my ideas come to life,” Oliver adds. “A highlight for me was learning about the kiln and how it makes the colours permanent, it was really interesting. The whole day was fun, and I would definitely do it again.”

“It was great to get the chance to be creative at the glass workshop and have some fun doing something a bit different,” Tom recalls. “It was intriguing to compare how the colours on the glass looked before and after they had been in the kiln as there was definitely a change. My favourite part of the day was seeing what designs everyone came up with.”

As we head into the final quarter of the year, next activity is destined for a seasonal theme… watch this space!

 

2021… it’s (almost) a wrap

As 2021 draws to a close, it’s a great opportunity to reflect on a year like no other! We’ve navigated a global pandemic for the second year running, significantly bolstered our team, and despite the unexpected places we have found ourselves, we’re ending it on a high. From our office expansion in May to our 10th-anniversary celebrations in June, we’d like to take the opportunity to review our fantastic personal highlights and hopes for the year ahead.

In May, we acquired even more space in our current building to expand our office. Not only has this improved the way we work, but it also means our team has even more room to think and create. 

In June, we celebrated a decade of TMPR. Although we might look slightly different than we did in 2011, we’ve managed to retain the same attention to detail, passion for what we do, and many of the same clients. It’s been an excellent opportunity to pause and reflect on how far we have come and has reinforced our ambitions for the future.

They often say a change is as good as a rest, so we have been lucky enough to strengthen our team with some fresh faces and exciting new talent. We have lots of great team-building activities planned for 2022, which will allow us to get to know each other even better.

Rebuilding the team dynamic after lockdown and becoming acquainted with the new members of the team has become increasingly more important to us. Tom, our PR and marketing consultant, is particularly happy to be back in an office environment. He has also been part of some exceptional campaigns on a national and international basis – go, Tom!

Louise, our director, is delighted with our personal and client award wins which demonstrate our excellent working relationships and recognise what we’re doing right. It’s always a bonus to celebrate mutual achievements in person, and fortunately, we’ve been able to raise a glass or two with our clients and team in 2021.

From further afield at her new base in Perth, Australia, Hazel has experienced significant growth in her skill set through a steady increase in responsibilities. Not only has this drastically improved her confidence, but it has allowed her to take ownership of more projects and reach for the stars!

Over the summer, Oliver joined the team and has proved an excellent fit. Oliver’s highlight has been meeting our clients face-to-face and visiting their places of work. Exploring the industries in person has helped him gain a broader understanding of what they do and has been great fun.

In late October, we were joined by administrator Charlene, who made the big move from Hong Kong to Wales. She’s loving it so far and is excited to explore more of the UK, starting with Peterborough and then hopefully London in the New Year. 

Chloe, our newest member, who joined us in November, recently bought a house in Penarth, just a stone’s throw from the office – now, if that isn’t convenient, we’re not sure what is! Chloe can’t wait to get stuck into some exciting client projects in the new year and learn as much as she can from the team.

We would like to extend our sincere thanks to our wonderful clients and partners for their continued support over the last year. It’s been a pleasure to work with you, and we’re truly looking forward to creating more magic in 2022. For TMPR, the year ahead is about nurturing our new team, working on even more ambitious campaigns, and doing more of what we love. 

TMPR’s 12 Days of Christmas

Christmas is a time for giving… so here’s the gift of 12 days of PR and marketing tips from us here at Technical Marketing & PR.

 

On the first day of Christmas TMPR gave to me…

 

 

A Partridge in a Pear Tree (The marketing branch of your business)

There are many branches of your business that are key to its success. When it comes to the marketing branch, if you don’t have internal resources, bring in scalable and flexible support when you need it. Find out more here.

 

2 Turtle Doves (Your relationship with the media)

Turtle doves are known for their courtship and loyalty to their partner. This is exactly how your relationship should be with your core media. Deliver on your promises and be available to talk to them at any time. Building good relationships will increase your chances of securing positive coverage. Also in times of crisis, if you have solid media relations they are less likely to be so damaging towards you. Click here for more advice on media relations.

 

3 French Hens (International reach)

International reach is crucial if you’re looking to expand your business into new markets. Social media is one of the most cost-efficient ways of drawing international attention. The web is a huge space and using social media platforms as marketing tools can really broaden your reach. Find out what Facebook means if you’re B2B here.

 

4 Calling Birds (Tweet tweet)

Twitter is a really useful social media platform for SMEs when used correctly. You can engage with your customers, check out the competition, develop your brand image and use it for marketing to a wider audience. Follow us on our twitter to keep in touch, we like to share some useful tips!

 

5 Gold Rings (Winning gold)

We’re so proud when our clients win gold, or are even shortlisted for industry awards. This is a great way to recognise the hard work of your company, to get your name out there and secure some publicity. We can help you identify award opportunities and plan PR around them. Our client Promethean has recently been shortlisted for ICT Company of The Year (Over £3m turnover) at the Bett Awards 2018!

 

6 Geese Are Laying (Bring your brand to life)

Creative copy writing with a sharp technical edge can really bring your brand to life and ensure that your key messages are always heard and understood. Click here to find out more about creating powerful copy.

 

7 Swans are Swimming (Drive your business forward)

Swimming is all about moving forward. Case studies and testimonials can be an effective way to grow your customer base. Potential customers like to know you have customers that are completely satisfied. Find out how to create powerful case studies and testimonials here.

 

8 Maids are Milking (Make the most of your PR agency)

Your PR agency are experts in what they do, use this to your advantage and utilise them for all the help and expertise you can. Regular contact and keeping everyone on the same page is key. See our guide to getting the most from your agency here.

 

9 Ladies Dancing (Moving in sync with your PR agency)

Having a PR plan is important to make sure you and your agency are in sync. A dance wouldn’t be seamless without choreography, so why engage with a PR agency without a solid PR plan? Find out more about getting the most from your agency here.

 

10 Lords are Leaping (Aim high in those search engine results)

Leap high in search engine results by getting SEO right. Since Google’s updates to its algorithm, any decent SEO strategy is based on quality, dynamic, multi-media content, blogs, social media interaction and regularly updated web content. Have a look at our guide to digital PR here.

 

11 Pipers Piping (A consistent flow of content)

Any effective strategy must be sustained, you should always have ideas in the pipeline. One of the first mistakes an organisation often makes when engaging with a PR company in a campaign, is that once there has been a ‘big splash’ things can lose momentum. Work closely with your PR team to ensure there is regular quality output. Check out our guide to getting the most from your agency here.

 

12 Drummers Drumming (Make some noise)

When it comes to PR it’s all about attracting attention for the right reasons and making yourself stand out from the crowd. Use these 12 tips as a starting point to strengthen your marketing strategy and work better with your agency… and if you don’t have an agency, we’d be happy to chat through how you can maximise your internal resources.

 

For more tips like these throughout the year, sign up to our mailing list here. From everyone here at the TMPR team we wish you a very Merry Christmas and every success in the New Year!