PR Archives

TMPR’s 13th year: new vision and growth plans

13 June 2024/in Building Trust, PR

To celebrate 13 years of business this month, a Penarth-based marketing and PR agency has relaunched with a fresh brand, a renewed vision, and ambitions to achieve further growth by making B2B marketing miracles happen for South Wales businesses.

Having built a strong foundation by specialising in the construction, engineering, manufacturing and technology sectors, Technical Marketing and PR is now broadening its B2B horizons under the ‘TMPR’ brand. This new strategy comes after the agency undertook research last year to identify its strengths, areas for improvement, and growth opportunities.

“We’ve long thought our specialist industry expertise was the reason why we’ve been successful with attracting new clients and retaining them for the long term,” explains Louise Morgan, TMPR founder and director.

“After finally asking the question, not just of clients, but everyone we engage with, it became clear it’s our approach that sets us apart. And that was the catalyst for our shift in vision.”

As well as extending the scope of sectors the agency will support, TMPR has also sharpened its service provision. “There’s a much stronger emphasis on channel communications now, as our experience with distribution models and partner marketing translates to many industries,” continues Louise.

“We’ve already been engaged by companies in the automative, warranty and healthcare sectors, and can’t wait to make B2B marketing miracles happen for more local businesses.”

TMPR is not only growing in terms of service and sectors. The award-winning agency has welcomed two new team members so far this year and is looking to add a further two account handlers before the end of 2024.

To learn more about the B2B marketing and PR services TMPR provides or to enquire about the roles available, please contact us.

Watch our journey: https://tmpr.co.uk/journey

TMPR’s commitment to a real living wage

14 September 2023/in Empowering Growth, PR

Written by: Daisy Babbage

We are happy to announce that Technical Marketing and PR (TMPR) has been accredited as a Living Wage Employer. This Living Wage commitment will see everyone working at Technical Marketing and PR receive a minimum hourly wage of £10.90, higher than the government minimum for over 23s, which currently stands at £10.42 per hour.

TMPR is based in Wales, a region where more than a tenth of all workers (11.8%) earn less than they need to get by, with around 144,000 jobs paying less than the real Living Wage.

Although TMPR has recently been accredited a Living Wage Employer, this is far from the start of the company paying its employees higher than the minimum wage. Even those on internships at TMPR earn a fair wage, as the business believes in nurturing and rewarding future talent. “We value all our employees at TMPR, and therefore believe this should be reflected not only in competitive salaries, but also wider benefits,” explains Louise Morgan, Director of TMPR.

“We’ve consulted closely with the team over the years to identify, above salary, what benefits are most valued. As a result of that, we now have private healthcare, flexi time, hybrid working, birthdays and Christmas shopping days off plus regular team building – the rugby always being a favourite!

“We want our team to be the best versions of themselves, so if we can help with that, then we will.”

The real Living Wage is the only rate calculated according to the costs of living. It provides a voluntary benchmark for employers that wish to ensure their staff earn a wage they can live on, not just the government minimum. Since 2011 the Living Wage movement has delivered a pay rise to over 450,000 people and put over £2 billion extra into the pockets of low paid workers.

Katherine Chapman, the Director of Living Wage Foundation, said: “We’re delighted that Technical Marketing and PR has joined the movement of over 12,000 responsible employers across the UK who voluntarily commit to go further than the government minimum to make sure all their staff earn enough to live on.

“They join thousands of small businesses, as well as household names such as Burberry, Barclays, Everton Football Club and many more. These businesses recognise that paying the real Living Wage is the mark of a responsible employer and they, like TMPR, believe that a hard day’s work deserves a fair day’s pay.”

10 Years of TMPR: the Origin Story, pt. 2

2 July 2021/in Empowering Growth, PR

When Louise Morgan decided to go off on her own, it was simplicity that she had in mind. “The name, ‘Technical Marketing & PR’ wasn’t dreamt up trying to create anything funky. It’s the Ronseal school of business branding: it does what it says on the tin.” She laughs. Aptly, two small, branded paint-tins, filled with 10-year celebrations chocolates, perch on the coffee table of the newly refurbished Penarth offices.

In 2011 Louise’s niece was born, and she decided to move her offices to Derby to be closer to family. Business was booming, and while she held firm on her promise not to hire staff, freelancers were soon required for the overflow.

It was in Derby that she met a Welshman, who spurred the move of TMPR to Barry. And while ultimately not being “the one”, she does attribute their meeting to fate, as it is in South Wales where TMPR and Louise remain: “South Wales immediately felt like home. Living by the sea but only 15 minutes’ drive from Cardiff is very different to Derby or Manchester, and everyone is so friendly!”

But it’s not just the sunshine and smiles that kept Louise in Cymru, “Commercially, South Wales has proven to be an excellent fit for the business. It’s an industrial region where the construction and manufacturing sectors are buoyant, so I’ve really enjoyed developing our client base in these areas.”

In the Barry Business Centre Louise grew TMPR to new heights, though always with the help of freelancers. It wasn’t until she met her now-husband, Christopher, that she entertained the idea of hiring staff again. “He said you’ve got all these freelancers, ‘why don’t you just employ somebody?’ And I thought ‘why not? I am the only shareholder, I can make my own decisions about the future of the company.’”

With business booming and a growing sense of stability, Louise made her first hire, and then another. Soon enough the little industrial space where they’d set up shop was feeling quite crowded, and it was time to start looking for bigger and better offices.

“It was then that I first started to feel excited again about building something.” Louise reminisces, “With IVE it felt from the start that the goal was just to build it, whereas TMPR, it’s always been a part of me.”

Organic growth is a recurring theme in Louise’s management style, and one of her favourite aspects of owning an agency, “I like to nurture from within, growth of the business comes from coaching & training the team, so we grow by increasing capacity rather than headcount.”

When asked why she chose to focus on construction and manufacturing marketing in particular, Louise gives a wry smile, “The thing that made me fall in love with construction was Approved Document E of the building regulations, and that is no joke.”

She recounts the 2003 amendment to sound insulation requirements with the confidence and flow of a woman who has immersed herself fully in the world of technical literature and specifications for the last 18 years.

“In 2003 there was a change to the regulations which decreased the acceptable noise transfer between dwellings. So during a massive rise in people living in apartment blocks, you had strict limits on noise that could go between apartments, airborne and impact. It was quite technical because there was different routes to compliance, whether it was robust details or pre-completion testing, and I was just like ‘oh my god, let me just soak this all up!’”

In what is still a very male-dominated industry (women represent around 11 percent of the workforce in the construction sector), when Louise entered the construction and manufacturing world it was even more so. This only served to spur Louise on: “being able to go into meetings and hold quite technical conversations, dealing with technical directors and writing technical articles, I just really felt like I was on a path that felt right for me..”

Technical. PR. Marketing. The Ronseal academy of business branding. The nitty gritty, the get your hands dirty approach. That’s what TMPR has represented over the last ten years.

And what is Louise looking forward to most for the next ten years? “It sounds boring,” She admits, “but more of the same.” A lot of our clients we’ve worked with for the whole time we’ve been operational, so I’m looking forward to seeing if we still have those clients in the next ten years. Indeed, Louise’s first client at that first agency was Promethean, who remain a client of TMPR to this day.

TMPR has only ever grown from recommendations and referrals. Louise attributes this to her “clients come first” mentality that she had steadfastly adopted when getting the business off the ground.

“Because we work differently to other agencies, we become part of the team of our clients. We get the best of both worlds, the autonomy and variety of an agency, while feeling like you’re part of something bigger.”

Bigger seems to be the motto at TMPR this year, with new offices, new faces, and a big ten-year celebration on the horizon, it’s hard not to get swept up in the excitement of witnessing a company, and director, in their prime.

10 Years of TMPR: the Origin Story, pt. 1

30 June 2021/in Empowering Growth, PR

Louise Morgan wasn’t sure what she wanted to glean from her university experience, but she knew she wanted to write. Starting in a French and European studies degree that just didn’t quite fit, she switched to psychology, having an interest in human nature.

So how does a psychology degree lead to a long, successful career as a Marketing and PR director? “It was a happy accident.” Louise smiles, “I did my third-year placement at a charity in their comms department. I discovered PR there, when I had always thought I wanted to be a journalist, and just fell in love.”

The charity kept her on after her volunteer placement, as a communications manager during the summer between her third and fourth year. By the end of her degree, Louise already had 5 months of real-life experience under her belt. Unsurprisingly, she was offered a job before she’d had a chance to graduate, at TDM, a PR agency in Macclesfield.

Everything moved very quickly then (literally), “I had my last exam on the Friday, had to buy a car, pack up and move all of my things from Birmingham to Cheshire over the weekend, and started my first day on the Monday. I never looked back.”

She didn’t slow down either. From there she shifted gears to an employer comms agency, where she was introduced to the fast-paced corporate life. “It was all big bonuses, champagne, and ‘oh we’ll take everyone up to the Lake District for a team building weekend, all expenses paid in a swanky hotel’.”

While Louise was impressed with the perks on offer, her heart just wasn’t in it. PR and marketing beckoned, as did TDM, and so she returned with a promotion to account manager.

Louise was happy to return, “I thought I would stay forever, I loved them and everything about them”. She was on track to taking over as PR director, when the unthinkable happened, and the company suddenly became insolvent, closing practically overnight.

Louise wondered whether she should go off on her own. Clients offered their support and loyalty, but she felt shaken by the company’s downfall, and under-prepared. To ease niggling doubt she went to another agency, bringing with her many of the clients she had worked with at TDM.

Still, the question of whether or not to start up a new agency became a frequent quandary, and all the while one of Louise’s clients in particular kept coming to her with a tempting proposition…

And so, client became business partner, as they joined forces to create IVE Global, a PR and Marketing agency for B2B companies. “Proactive. Creative. Innovative. That’s what IVE stands for.” – An ambitious motto to suit the company’s global ambitions.

Working day and night, Louise and her new associates built IVE from the ground up. By the end of two years they seemed to be going from strength to strength, having been shortlisted for the CIPR’s Outstanding Small Consultancy (North West), and gaining 3 more members of staff.

However, the company was not to last, as life got in the way, and the other partners sadly had to go in different directions. When Louise found herself burdened with the grim task of having to make her employees redundant, she vowed never to hire staff again.

She decided instead to make a fresh start as a freelancer, trading under the name TMPR…

What does TMPR stand for? Will Louise ever hire staff again? What is part E of the building regulations? All these questions and more answered next time on TMPR: the origin story…

Hello again, friends

23 April 2021/in PR

Well hello there! You may have noticed we’ve been a little quiet lately, but don’t be fooled – we have certainly not been hibernating. Instead, we’ve been cocooning (a very different animal analogy), in a state of metamorphosis and growth.

The last year has been a collective trial for the world, but we’re coming out stronger against the odds. The TMPR team has been working busily behind the scenes as we grow our business, making sure our clients get the specialized attention they deserve.

In fact, we’ve been focusing so much on our clients, and keeping the collaborative spirit alive in our team, that we’ve had no time to pop our heads up and do a little bit of PR for ourselves.

Zoom sweet Zoom

Working from home has been a learning curve. In an industry that focuses so much on relationships, removing the face-to-face element has meant we have had to shift gears and rethink how we communicate.

Digital communications are more crucial today than ever before, and we’re proud to be part of an industry that has helped the world stay connected in difficult times. Clients have been our priority, and the TMPR team have been absolute champions in keeping things moving in a time where roadblocks have become the norm.

Celebrating milestones has been tricky. Sadly, the immortal words of the Beastie Boys have never been less relevant: the right to party has not been a plight worth fighting for!

That’s not to say that we haven’t had chances to celebrate: a virtual Christmas party, afternoon tea, pay day pizza deliveries, and valentines cheese hampers (to name a few), have all been facilitated by Zoom, the unequivocal MVP of the last year.

And so…

As the flowers are beginning to bloom, and beer gardens boom, we thought it’s time to emerge from our chrysalis and say “hello again, friends”. We’d say “we’re back” but we never went away!

Watch this space… there’s plenty more to come.

My Marketing and PR Insight

4 April 2019/in PR, Thought Leadership

I am currently a second-year Business Management student at Cardiff University who has just finished a Marketing and PR insight with Technical Marketing & PR. I worked alongside the team for one day a week over four weeks and learnt vast amounts about the marketing and PR industry, an area I have a vested interest in pursuing a career in.

Within a few minutes of my first day at Technical Marketing & PR, I was being shown how to create a media list on a media database and distributed a press release for a client, something I can now take away with me. I then looked at how to complete forward features research for clients to find opportunities in trade magazines. I also took responsibility for the Technical Marketing & PR Twitter over the course of the insight and learned how to schedule social media posts using various platforms.

I feel like I have learnt lots of new skills and accomplished a variety of tasks, and that was after just one day! Over the next three days, I was able to work on an article for an education magazine, continue researching PR opportunities and manage the social media output.

I am most proud of the article I produced as that was the primary task I worked on during my time at Technical Marketing & PR which will eventually be published on behalf of the client. I can now add this to my portfolio to show future employers.

I have thoroughly enjoyed my time with Technical Marketing & PR – the team are so friendly which made it easy to ask for advice and guidance if needed. I would like to thank Louise and David for taking me on and teaching me such an array of skills and increasing my knowledge about all things marketing and PR.

Sophie Williams

The Greatest (Marketing) Story Ever Told…

14 February 2019/in PR, Thought Leadership

As it’s Valentine’s Day, the hopeless romantic in me began thinking of the greatest love story ever told. As one of the most renowned names in the literary world, Shakespeare seemed to know a thing or two about love. And his story of a love so deep has travelled through the centuries from generation to generation – I am of course talking about the star cross’d lovers – Juliet, and her Romeo.

This got me thinking, storytelling is an essential human activity and has become a crucial component in most successful marketing strategies. But, many marketeers tend to lose sight of this.

So, using the greatest love story ever told, we have looked at the fundamentals of a good story and how you can relate this to your marketing strategy.

Theme

“Did my heart love till now? forswear it, sight! For I ne’er saw true beauty till this night.”

It is clear that in Romeo and Juliet, the overarching theme is love. Making sure you cement the theme of your marketing strategy in the very beginning is essential. Creating a content calendar using this as a basis will help you tick off the key messages you want to push to audiences – playing a fundamental role in ensuring you go into the year ahead prepared.

Narrative

“Two households, both alike in dignity, In fair Verona, where we lay our scene.”

The prologue of Romeo and Juliet sets the scene for the rest of the play. Similarly, in marketing your narrative must look at the ethos behind everything you do, introduce the persona, and sell the story of you as a brand.

Structure

“A pair of star-cross’d lovers take their life. Good night, good night. Parting is such sweet sorrow, That I shall say good night till it be morrow.”

A robust structure in your marketing strategy will not only assist with effective planning, but it will help provide the business with a clear focus and direction which can pull through to themes in tactical campaigns.

Characters

“What’s in a name? that which we call a rose By any other name would smell as sweet.”

Every good story has a character or subject of focus. In this sense, ensuring you have characters who can be ambassadors for your brand will not only help humanise you but will also make you more personable. In a digital world where a lot of marketing is turning to automation, being personable is more important than ever.

Style/Tone

‘O, Romeo, Romeo, wherefore art thou Romeo?’

Finally, the style of your marketing material should be consistent with what you are offering. Knowing your audience and being able to translate your USP into suitable content is essential.

Looking at your marketing strategy by using the fundamentals of a good story will help you to engage audiences, remain personable and will help you keep a consistent rhythm of material going through your marketing channels that highlights the essentials.

[Exeunt.

5 Reasons to Visit us at the Introbiz Expo

8 November 2018/in Events, PR

On Thursday 22^nd November 2018 we will be returning to the Introbiz Expo, Wales’ largest business expo at the Motorpoint Arena in Cardiff. Here are 5 reasons why you should come and visit us on stand 259:

A face to face conversation

Never underestimate the value of a face-to-face conversation. The Introbiz Expo is the perfect opportunity to come and say hello to us in an informal setting and see what we’re all about! Meeting face to face is really important for developing meaningful relationships and networking.

A prize giveaway

Fancy winning a gin afternoon tea for two at the Park Plaza in Cardiff City Centre? This unique afternoon tea experience includes elements of a classic afternoon tea combined with Hendrick’s cucumber gin served in a teapot. Come and enter the prize draw on stand 259!

Some great freebies

What do we all love most about a good business expo? FREEBIES! We’ll be doing a survey about what freebies people love most and posing the question of what value freebies have on stand at an expo. Come and share your thoughts with us… (we will also have some good freebies)!

Some free advice

Take advantage of our team being available. We’re happy to share our advice and answer any PR and marketing questions you may have.

A fantastic networking opportunity

The Introbiz Expo is completely free to visit and a great opportunity to network with over 200 exhibitors. You’ll also get to hear from a line up of world class speakers. And in a first for Wales, headliners, Lord Sugar and Grant Cardone will be taking part in a special Q&A session – be sure not to miss this one!

We hope to see you there on stand 259! You can register to visit the expo here.

UK Construction Week: Product Innovation

12 October 2018/in PR

The Technical Marketing & PR team recently visited Birmingham’s NEC to attend UK Construction Week – the largest construction trade show in the UK, showcasing innovation from all sectors.

UK Construction Week included the Build Show, Timber Expo, HVAC, and many more interesting expos all under the construction umbrella. With over 650 exhibitors, it was interesting to see so many new and exciting products being introduced to market.

Some of our clients were exhibiting at UK Construction Week, including ROCKWOOL and SIG Performance Technology. ROCKWOOL embraced technology on its stand, providing a variety of interactive and immersive activities that allowed visitors to understand its products through augmented reality and physical experience. SIG Performance Technology utilised UK Construction Week as an opportunity to launch and promote a range of new products that have come to market from AIM and Euroform.

After working on product launch PRs for SIG Performance Technology and marketing content for ROCKWOOL, it was brilliant to get up close to the products and see the marketing materials we helped create at such an iconic event for the construction industry.

If you would like to see what ROCKWOOL and SIG Performance Technology had to offer, we were on hand with our camera equipment to showcase their stands and find out more about their new products.

Sharing a Passion for Our City

19 July 2018/in PR

We love Cardiff, and when we found out that a local charitable organisation needed help to create a video promoting the city to its members worldwide we were more than happy to help out.

Cardiff Round Table is a group set up to encourage fun and friendship, in addition to raising money for charity. One of their biggest events you’ve probably heard of or even possibly been to, is Sparks in the Park Cardiff. The annual firework display is extremely popular, and members of Cardiff Round Table put in a tremendous amount of effort to organise the event and raise a lot of money.

Round Table groups exist all over the world and every year meet up in a different city to celebrate the achievements of Round Table. In 2019, the International Union of Clubs (IUC) event will be hosted by Cardiff, so Cardiff Round Table needed a video that would give ‘Tablers’ from far and wide a brief insight into what our beautiful city has to offer.

We came up with this video which was presented at IUC in Roubaix, France, in June. It was a privilege to be able to help the guys!

If anyone is interested in knowing more about Cardiff Round Table, the social and networking aspect, or the fantastic charity work they do, get in touch here.

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