Louise Morgan wasn’t sure what she wanted to glean from her university experience, but she knew she wanted to write. Starting in a French and European studies degree that just didn’t quite fit, she switched to psychology, having an interest in human nature.

So how does a psychology degree lead to a long, successful career as a Marketing and PR director? “It was a happy accident.” Louise smiles, “I did my third-year placement at a charity in their comms department. I discovered PR there, when I had always thought I wanted to be a journalist, and just fell in love.”

The charity kept her on after her volunteer placement, as a communications manager during the summer between her third and fourth year. By the end of her degree, Louise already had 5 months of real-life experience under her belt. Unsurprisingly, she was offered a job before she’d had a chance to graduate, at TDM, a PR agency in Macclesfield.

Everything moved very quickly then (literally), “I had my last exam on the Friday, had to buy a car, pack up and move all of my things from Birmingham to Cheshire over the weekend, and started my first day on the Monday. I never looked back.”

She didn’t slow down either. From there she shifted gears to an employer comms agency, where she was introduced to the fast-paced corporate life. “It was all big bonuses, champagne, and ‘oh we’ll take everyone up to the Lake District for a team building weekend, all expenses paid in a swanky hotel’.”

While Louise was impressed with the perks on offer, her heart just wasn’t in it. PR and marketing beckoned, as did TDM, and so she returned with a promotion to account manager.

Louise was happy to return, “I thought I would stay forever, I loved them and everything about them”. She was on track to taking over as PR director, when the unthinkable happened, and the company suddenly became insolvent, closing practically overnight.

Louise wondered whether she should go off on her own. Clients offered their support and loyalty, but she felt shaken by the company’s downfall, and under-prepared. To ease niggling doubt she went to another agency, bringing with her many of the clients she had worked with at TDM.

Still, the question of whether or not to start up a new agency became a frequent quandary, and all the while one of Louise’s clients in particular kept coming to her with a tempting proposition…

And so, client became business partner, as they joined forces to create IVE Global, a PR and Marketing agency for B2B companies. “Proactive. Creative. Innovative. That’s what IVE stands for.” – An ambitious motto to suit the company’s global ambitions.

Working day and night, Louise and her new associates built IVE from the ground up. By the end of two years they seemed to be going from strength to strength, having been shortlisted for the CIPR’s Outstanding Small Consultancy (North West), and gaining 3 more members of staff.

However, the company was not to last, as life got in the way, and the other partners sadly had to go in different directions. When Louise found herself burdened with the grim task of having to make her employees redundant, she vowed never to hire staff again.

She decided instead to make a fresh start as a freelancer, trading under the name TMPR…

 

What does TMPR stand for? Will Louise ever hire staff again? What is part E of the building regulations? All these questions and more answered next time on TMPR: the origin story…