My Marketing and PR Insight
I am currently a second-year Business Management student at Cardiff University who has just finished a Marketing and PR insight with Technical Marketing & PR. I worked alongside the team for one day a week over four weeks and learnt vast amounts about the marketing and PR industry, an area I have a vested interest in pursuing a career in.
Within a few minutes of my first day at Technical Marketing & PR, I was being shown how to create a media list on a media database and distributed a press release for a client, something I can now take away with me. I then looked at how to complete forward features research for clients to find opportunities in trade magazines. I also took responsibility for the Technical Marketing & PR Twitter over the course of the insight and learned how to schedule social media posts using various platforms.
I feel like I have learnt lots of new skills and accomplished a variety of tasks, and that was after just one day! Over the next three days, I was able to work on an article for an education magazine, continue researching PR opportunities and manage the social media output.
I am most proud of the article I produced as that was the primary task I worked on during my time at Technical Marketing & PR which will eventually be published on behalf of the client. I can now add this to my portfolio to show future employers.
I have thoroughly enjoyed my time with Technical Marketing & PR – the team are so friendly which made it easy to ask for advice and guidance if needed. I would like to thank Louise and David for taking me on and teaching me such an array of skills and increasing my knowledge about all things marketing and PR.
Sophie Williams