TMPR heads back to Bett
On 23-25th March, Bett, the global education technology event, returned for the first time since January 2020, after a lengthy Covid-driven absence. Although we didn’t initially know what to expect, it was a wonderful week that captured the best and brightest moments from the world of edtech.
Chloe Allen, Marketing and PR Consultant, shares her highlights from Bett…
Events…are back!
It’s no secret that the events industry has taken a hit over the last couple of years, with the outbreak of covid-19 and the significant restrictions that followed. So, it was brilliant to see the return of live events and experience the buzz of Bett.
Over the course of the week, we struck up some excellent conversations with exciting brands, vendors, and exhibitors and spent time exploring the show.
Bringing together over 60,000 visitors and 1,200 edtech providers, it was a breath of fresh air to see so many people all in one place to discuss the future of edtech and catch up on missed time.
Exploring the latest trends in edtech
The theme for 2022 was “create the future” and was underpinned by six crucial pillars: leadership, futures, inclusion, wellbeing, skills, and innovation.
The programme of events was shaped by the pillars and included CPD sessions, talks from industry leaders, and pioneering presentations on future-facing learning, digital transformation, building resilience, and tackling the challenges of tomorrow.
It was a wonderful opportunity to truly understand how the edtech sector has reacted to the challenges brought about by the pandemic. Exhibitors shared how they had developed strategies beyond an initial crisis response, their creative approaches to establishing an inclusive curriculum, the prioritization of staff wellbeing, attitudes rebalancing workload, and much more.
Some of the most interesting trends focused on VR and its diverse role in supporting all types of learners, eLearning in the post-Covid world, and a refreshed approach to gamification in the education space.
There were robots designed to explain coding to young learners, and many well-known education brands were launching products that embodied the latest trends, devised to boost student engagement and reinvigorate the classroom for students and teachers alike.
Connecting in person
Getting to spend time with clients in person was a definite highlight. Bett 2022 really compounded the significance of human interaction and making valuable connections in real life.
It was the perfect occasion to bring brilliant minds together and tap into varied expertise and resources in real-time. Not only does this help to maintain truly valuable client relationships, but it also enables us to discuss ambitious ideas that are harder to communicate in a virtual capacity.
Reflecting upon a fantastic week, it’s safe to say that Bett 2022 delivered on all counts, providing the ideal opportunity to immerse ourselves in the constantly evolving world of edtech.
The show provides an excellent springboard for the TMPR team to get back out and attend further in-person events. Next up, we’re visiting The Fire Safety Event at Birmingham’s NEC Arena.
