CHEC is an independent provider of specialist healthcare services with a network of over 35 hospitals.
A long-standing NHS partner, they deliver vital ophthalmology, gastroenterology, dermatology, and ENT treatments. Despite their significant national presence and healthcare expertise, TMPR identified a gap in regional awareness of the organisation.
TMPR crafted a solution that would transform CHEC’s existing educational content into a powerful PR campaign. By strategically launching during World Optometry Day and leveraging CHEC’s regional presence, we turned valuable healthcare insights into nationwide media coverage. The campaign positioned CHEC as a thought leader in community healthcare while significantly expanding their regional media presence.
Challenge
CHEC produced valuable healthcare education content, but its distribution was limited to their own channels, primarily their website, blog and social media. This approach wasn’t reflecting their national presence and was underutilising their expert knowledge. Restricting themselves to these channels was preventing them from reaching a wider audience – and this wasn’t fully supporting their positioning as a reliable community healthcare provider.
Solution
We designed three sessions that broke LinkedIn into clear, bite-sized pieces. These TMPR developed a strategic approach to amplify CHEC’s existing content and make it work harder. We proactively analysed their channel mix and developed an innovative PR proposition to coincide with World Optometry Day. The thought leadership campaign was anchored in patient empowerment and education, and centred around two core pillars of media outreach – one press release debunking misconceptions about cataract surgery and another highlighting the importance of patient choice, which is a key part of CHEC’s ethos. This was strategically aligned with World Optometry Day’s 2025 theme of ‘improving global wellness’.
We took the existing high-value content and reworked it into two compelling press releases to resonate with a broader audience. We regionalised these press releases for all of CHEC’s 35 operating regions, quoting local hospital managers and using regional imagery to build trust with communities in each region.
We timed the campaign launch to align with World Optometry Week and took full advantage of the topical momentum through strategic and targeted distribution of our press releases. This strategy allowed us to use CHEC’s local presence and community focus to build credibility with new audiences and scale CHEC’s media mentions.
Outcomes
In true TMPR fashion, we created huge momentum for CHEC while staying efficient and optimising existing content as best as we could. The campaign transformed CHEC’s communications by adding a whole new dimension through PR and delivered significant results:
- Secured 43 pieces of coverage, with a reach of almost 28 million
- Established CHEC as a credible knowledge hub and a specialist, local NHS provider
- Enhanced CHEC’s reputation as a community-focused healthcare provider – and a source of information and empowerment
Through strategic PR, content repurposing, and targeted media outreach, TMPR helped CHEC achieve national recognition and grow their reach, credibility and reputation all in one swing.
“TMPR understood exactly what we needed – turning our healthcare expertise into powerful community stories. Their innovative PR strategy helped us reach millions of new patients and strengthen local relationships. It was more than delivering coverage – it truly resonated with our patient empowerment strategy and positioned us as an expert with deep knowledge.”
